Key feature
The Whiteley is the £1.2 billion transformation of one of London’s most iconic landmarks — the former Whiteleys department store in Bayswater — into 139 unique residences and the UK’s first Six Senses Hotel. At its crown, 901 Central is a duplex penthouse designed by Foster + Partners: a masterpiece of glass, light and wraparound terraces with 360-degree views across the London skyline, sold in shell and core condition for the buyer to create an entirely bespoke home.
- Foster + Partners Architecture: Curved glass walls and flyaway corners open fully onto over 2,000 sq ft of wraparound landscaped terraces — 360-degree views across Hyde Park and the London skyline from the 8th and 9th floors
- UK's First Six Senses Hotel: Residents enjoy full access to Six Senses amenities — a 20-metre indoor pool, spa with 11 treatment rooms, fitness studio, indoor Padel court, sauna, steam room and private library
- Six Senses Place Membership: An exclusive social club for residents offering wellness rooms, co-working spaces and a dedicated restaurant — a living experience with no equivalent in London
- Fully Bespoke Opportunity: Sold in shell and core condition, offering the rare freedom to design and finish every detail to personal specification — virtually impossible to find at this level in PCL
- Hotel à la Carte Services: Dog-walking, childcare, on-call sommelier, limousine rental, grocery stocking and 24-hour concierge — a true hotel-at-home lifestyle
- 994-Year Leasehold: With the option to place the residence into the hotel inventory for up to 90 days per year, earning 60% of net rental revenue — an income-generating trophy asset
London's most significant super-prime regeneration — crowned by a penthouse unlike any other. A Foster + Partners duplex spanning the 8th and 9th floors, above the UK's first Six Senses Hotel.
Gallery
Residences
About this property
The Whiteley redefines what a London address can mean. A landmark £1.2 billion regeneration by MARK and CC Land, the former Whiteleys department store — a Bayswater institution since 1863 — has been radically reimagined by Foster + Partners into one of London’s most architecturally ambitious mixed-use destinations. At the building’s crown, the Penthouse Collection represents its absolute pinnacle: duplex residences spanning two floors, with private lift access, vast glass façades, and landscaped terraces offering views that stretch from Hyde Park to the City skyline. 901 Central offers over 2,000 sq ft of terrace alone on the ninth floor. Sold in shell and core, this is one of the most extraordinary blank-canvas opportunities in London residential history.
Local Area
The Whiteley sits on Queensway in Bayswater — a neighbourhood undergoing a quiet but decisive transformation, anchored by the building itself. Hyde Park and Kensington Gardens are a short stroll away, as is the Serpentine. Notting Hill’s independent restaurants, galleries and boutiques are minutes on foot, while Queensway’s own dining and retail offer continues to evolve around The Whiteley’s new public courtyard and ground-floor restaurants. Bayswater and Queensway Underground stations are moments away, connecting residents directly to the City, Canary Wharf and Heathrow via the Elizabeth line.
Additional Information
- Tenure: Leasehold — 994 years remaining (expires 16/09/3020)
- Floors: 8th & 9th (Duplex)
- Terrace: Over 2,000 sq ft wraparound landscaped terraces
- Condition: Shell and core — fully bespoke fit-out by buyer
- Access: Private lift
- Total Residences in Building: 139
- Hotel: Six Senses London (UK’s first) — full amenity access for residents
- Borough: City of Westminster
- Postcode: W2 4YN
- Transport: Bayswater & Queensway Underground (Circle/District); Paddington Elizabeth line — both within walking distance
- Developer: MARK & CC Land
- Architect: Foster + Partners
Investment
The Whiteley is London’s most significant super-prime regeneration of this generation — and 901 Central is its defining residence. Foster + Partners architecture, Six Senses hotel access, a 994-year lease and a shell-and-core specification that invites a truly singular interior — these qualities converge in a single asset that has no direct comparable anywhere in London. For buyers who require further detail, including the hotel rental programme and full investment analysis, our team is available on request.
