Key feature
The Broadway is one of Westminster’s most significant new residential addresses — a landmark 1 million sq ft mixed-use development by Northacre and SHUAA Capital, asset managed by Valouran, comprising 258 premium apartments across six architecturally striking towers designed by Squire & Partners. Replacing the former New Scotland Yard headquarters on Broadway, the development delivers 1 to 5-bedroom apartments and duplex penthouses with ceiling heights soaring to 6 metres, framing unrivalled panoramic views across the Houses of Parliament, Westminster Abbey, Big Ben, Buckingham Palace and Horse Guards Parade. Bardiglio marble kitchens with Gaggenau appliances, serene Italian stone bathrooms, engineered oak flooring and zoned underfloor heating define the specification. St James’s Park station is moments away; residents also enjoy a 25-metre pool, spa, sauna, steam room, jacuzzi, cinema room, club lounge, games room and 24-hour concierge with underground valet parking. Ready to welcome you now.
- Six Squire & Partners Towers — Views of Big Ben, Westminster Abbey & Buckingham Palace: The Broadway's six buildings — The Sancy, The Cullinan and The Paragon, each arranged in pairs with distinctive façade treatments — rise above Westminster to deliver panoramic views of London's most iconic landmarks from every elevation. Few residential addresses in London offer views of this quality from every floor.
- Bardiglio Marble Kitchens with Gaggenau — Duplex Penthouses with 6-Metre Ceilings: Homes are impeccably crafted with Bardiglio marble kitchens, Gaggenau integrated appliances, Italian stone bathrooms, engineered oak flooring and zoned underfloor heating throughout. Duplex penthouses feature lofty ceilings soaring to 6 metres — a truly extraordinary residential experience in Prime Central London.
- 25-Metre Pool, Spa & Full Wellness Suite: Residents enjoy an exceptional suite of private amenities — a 25-metre swimming pool, vitality pool, sauna, steam room, jacuzzi, spa treatment rooms and two private training studios, alongside a club lounge, games room, cinema room and private meeting rooms. A 24-hour concierge and underground valet parking complete the offering.
- Valouran Asset Management — The Team Behind The Whiteley & 60 Curzon: Valouran — one of London's most respected prime residential asset managers, with over £4 billion of assets under management — has been appointed to lead the repositioning and sales of The Broadway's remaining residences, bringing a curated collection of homes by acclaimed interior designers and a revitalised experience to market.
- The Former New Scotland Yard — A Historic Westminster Address: The Broadway stands on the site of New Scotland Yard, one of Westminster's most storied addresses, steps from St James's Park and moments from the political, cultural and royal heart of London. Parliament Square, Downing Street, Horse Guards Parade and Trafalgar Square are all within a short walk.
- St James's Park Station at the Door — Zone 1 Westminster: St James's Park station (Circle and District lines) is moments from the entrance, with Victoria and Westminster both within walking distance — connecting residents to the City, Canary Wharf, Heathrow and the West End with ease. The Elizabeth line at Victoria places Paddington under 10 minutes away.
The Broadway comprises 258 apartments across six towers — 2, 3, 4 and 5-bedroom homes and duplex penthouses spanning 14 to 19 floors, with floor-to-ceiling windows cut into distinctive faceted forms framing ever-changing city panoramas.
Gallery
Residences
About this property
The Broadway comprises 258 apartments across six towers — 2, 3, 4 and 5-bedroom homes and duplex penthouses spanning 14 to 19 floors, with floor-to-ceiling windows cut into distinctive faceted forms framing ever-changing city panoramas. Buildings range from the lower floors — where a vibrant pedestrianised retail and dining courtyard sits at ground level — to the upper reaches where penthouses command unobstructed views across the full sweep of London’s skyline. The broader mixed-use scheme also delivers 116,000 sq ft of premium offices and 27,000 sq ft of retail across Orchard Place, now complete. The development is ready to move into now. Selling managed by Knightcrest; enquiries via Valouran.
Local Area
Westminster is London’s most historically significant neighbourhood — the seat of British government, home to Buckingham Palace, Westminster Abbey, the Houses of Parliament and St James’s Park, and the gateway to Mayfair, Belgravia and Victoria. St James’s Park offers 23 acres of Royal Park immediately adjacent, while the cultural institutions of the South Bank — Tate Modern, National Theatre, Royal Festival Hall — are a short tube or walk away across Westminster Bridge. Victoria’s retail and transport offering, the boutiques of Pimlico and the restaurants of Belgravia are all within minutes of The Broadway.
Additional Information
- Tenure: Leasehold
- Bedrooms: 1, 2, 3, 4 and 5 bedrooms; duplex penthouses
- Price From: £2,555,000 (2-bed); £3,255,000 (3-bed); £9,435,000 (4-bed)
- Ceiling Heights: Up to 6 metres in duplex penthouses
- Total Homes: 258 across six towers
- Developer: Northacre & SHUAA Capital
- Asset Manager: Valouran
- Architect: Squire & Partners
- Specification: Bardiglio marble kitchens, Gaggenau appliances, Italian stone bathrooms, engineered oak flooring, zoned underfloor heating
- Amenities: 25m pool, vitality pool, sauna, steam room, jacuzzi, spa, 2 private training studios, club lounge, games room, cinema room, meeting rooms, 24-hr concierge, underground valet parking, terrace courtyard
- Commercial: 116,000 sq ft offices; 27,000 sq ft retail (Orchard Place)
- Borough: City of Westminster
- Postcode: SW1H 0AR
- Transport: St James’s Park (Circle & District lines) — moments; Westminster (Jubilee, Circle & District lines) — short walk; Victoria — short walk; Zone 1
- Sales Management: Knightcrest
- Status: Complete — ready to move in now
Investment
The Broadway occupies a position in Westminster SW1H that combines political, cultural and royal heritage with the commercial and connectivity credentials of one of London’s most prestigious Zone 1 postcodes. Valouran — the asset manager behind The Whiteley’s £1.5 billion transformation and 60 Curzon in Mayfair — has been appointed to reposition and sell the development’s remaining residences, bringing a track record of increasing sales velocity fourfold on comparable prime London schemes. With 2-bedroom homes from £2,555,000, Bardiglio marble and Gaggenau specification throughout, a 25-metre pool and views across Westminster’s most iconic landmarks, The Broadway offers a genuinely singular proposition in the Prime Central London market. Further detail is available on request.
