Key feature
Formerly the BBC’s headquarters, Television Centre in White City served as a dream factory for decades — home to Doctor Who, Top of the Pops and Strictly Come Dancing. Since the broadcaster’s departure in 2013, it has been transformed into a vibrant mixed-use destination. Already home to 574 completed new homes, inspiring office spaces, three live BBC Studioworks television studios and White City House — Soho House’s members club — Television Centre is now launching its final chapter. Two new residential buildings form this last phase: The Ariel, a 23-storey tower of 167 studios, 1, 2 and 3-bedroom apartments and penthouses designed by RIBA Stirling Prize-winning architects AHMM, with interiors by MSMR and amenity spaces by Tatjana von Stein; and Scenery House, 163 apartments across an eight-storey crescent-shaped block facing private courtyard gardens, with 1 to 3-bedroom homes ranging from 540 to 2,258 sq ft.
- The Ariel — The Only Tower at Television Centre: The only standalone tower in the development, The Ariel offers expansive views of London's skyline in all directions and will become a landmark for Television Centre, which largely comprises a series of low-rise buildings. Designed by RIBA Stirling Prize-winning architects AHMM with interiors by MSMR Architects, pricing starts from £595,000.
- Soho House Gym & 17m Pool — Included for All Residents: Residents have access to a 24/7 concierge, estate-wide security and a residents' gym managed by Soho House. The gym, located at The Helios, is 25,000 sq ft and features a 17m swimming pool, a Turkish bath (hammam) with sauna and steam rooms.
- Michelin-Starred Dining and Entertainment on the Doorstep: Television Centre is home to Michelin-starred Endo at Rotunda, Indian small plates restaurant Kricket and gastropub The Broadcaster, alongside the Electric Cinema and 10 drinking and dining destinations in total.
- Hotel-Style Residents' Amenities Designed by Tatjana von Stein: Within The Ariel, amenities include a lobby with co-working space, wellness suite with a treatment room, yoga and Pilates studios, an 8th floor residents' lounge and bar, screening room and a private meeting and dining room — designed as a natural extension of the home, with a hospitality feel and bespoke furnishings that elevate daily living.
- Zone 2 — Three Tube Stations Within Walking Distance: White City station (approximately 0.1 mile, Central line), Wood Lane (approximately 0.1 mile, Hammersmith & City and Circle lines) and Shepherd's Bush (approximately 0.6 miles, Central line and Overground) are all within easy reach. Westfield London, Europe's largest shopping and leisure destination, is 0.2 miles away.
Within Scenery House, residents benefit from a sun lounge, courtyard gardens and a private cinema with a mini stage. All residents across Television Centre share access toWithin Scenery House, residents benefit from a sun lounge, courtyard gardens and a private cinema with a mini stage. All residents across Television Centre share access to the 25,000 sq ft Soho House-operated gym, 24/7 concierge, residents' lounge and cinema.
Gallery
Residences
About this property
Scenery House features more of a low-rise, apartment feel set against private courtyard gardens, while The Ariel is relatively high-rise with panoramic London views. Interiors across both buildings are by MSMR Architects, with styling by Tatjana von Stein, featuring terrazzo tiled bathroom vanities and Silestone countertops. Within Scenery House, residents benefit from a sun lounge, courtyard gardens and a private cinema with a mini stage. All residents across Television Centre share access to the 25,000 sq ft Soho House-operated gym, 24/7 concierge, residents’ lounge and cinema. Hammersmith Park, directly adjacent, features a Japanese Garden, a gated children’s play area, bowling green, tennis courts and five-a-side football pitches.
Local Area
Residents of The Ariel find themselves at the epicentre of an established creative community, including White City Place — home to BBC, Yoox Net-a-Porter, L’Oreal, Novartis and more — alongside the globally renowned educational institutions Imperial College and the Royal College of Art. Nearby Westfield London boasts more than 350 retail outlets, while Holland Park and Notting Hill offer eclectic boutiques, restaurants, galleries, parks and Portobello Road Market.
Additional Information
- Tenure: Leasehold
- Bedrooms: 1 and 2 bedrooms; rooftop duplex apartments
- Price Range: £595,000 – £1,650,000
- Outdoor Space: Terraces, balconies and private landscaped courtyard
- Parking: Available via car lift
- Borough: Royal Borough of Richmond upon Thames
- Postcode: TW9 2TE
- Transport: Richmond station — 650m walk (Waterloo 18 min; Canary Wharf 30 min)
- Status: Ready to move in — limited availability
Investment
Television Centre represents one of London’s most culturally significant residential addresses — the final homes to be released at the former BBC headquarters, in a postcode that is the focus of an £8 billion regeneration masterplan. Imperial College’s new AI-focused campus, expected to begin construction in 2026, will further entrench White City as one of West London’s most strategically important employment and innovation hubs, generating sustained demand from the professional and academic tenant base already established by L’Oreal, Novartis, Net-a-Porter and the Royal College of Art. With three tube stations within walking distance, Westfield London on the doorstep, Soho House amenities included as standard and RIBA Stirling Prize-winning architecture, Television Centre offers a provenance and lifestyle proposition that no future development in this postcode can replicate. Further detail is available on request.
