Key feature
Developed by SevenCapital and MARK, 100 Kensington introduces the tallest residential tower ever built in the Royal Borough of Kensington and Chelsea — a stone-faced, 29-storey landmark rising above West Cromwell Road, equidistant between Kensington High Street and Brompton Road. Interiors throughout by Conran & Partners deliver understated luxury to 129 residences, from refined 1-bedroom apartments to two duplex penthouses, set above a new landscaped public plaza and an exceptional amenity offering.
- The Royal Borough's Tallest Tower: 29 storeys, 109 metres — the most significant addition to Kensington's skyline in the borough's history, with unobstructed panoramic views across Hyde Park, Holland Park and the London skyline
- Conran & Partners Interiors: Understated luxury throughout — elegant material palette, beautifully considered layouts and premium specification designed specifically to complement the tower's chamfered full-height glazing and natural stone-like façade
- 20-Metre Pool & Wellness Suite: Swimming pool, state-of-the-art gym and dedicated fitness studio — alongside a private cinema, residents' lounge, co-working spaces and 12-hour daily concierge service
- Sculptural Landscaped Gardens: Communal podium gardens featuring sculptural art by acclaimed artist David Harbour — a genuinely unexpected amenity in a tower development of this scale
- Royal Borough Credentials: RBKC postcode, Zone 1, equidistant between Kensington High Street and Brompton Road — with Earl's Court, Gloucester Road and West Brompton stations all within walking distance
- Two Duplex Penthouses at Crown: The building's two duplex penthouses occupy the tower's highest floors, with wraparound views across London in all directions — a singular residential proposition in the Royal Borough
The Royal Borough's tallest residential tower — and its most ambitious new address. 129 design-led residences by Conran & Partners, rising 29 storeys above Kensington with panoramic views across London.
Gallery
Residences
About this property
100 Kensington transforms a prominent former car park site on West Cromwell Road into a landmark vertical neighbourhood within the Royal Borough of Kensington and Chelsea. At its heart, The Oria — a 29-storey tower with a distinctive stone-like façade, chamfered full-height windows and perforated aluminium panels — will become the tallest residential building the borough has ever seen. The tower’s 129 residences range from 1-bedroom apartments to two duplex penthouses, with interiors by Conran & Partners throughout: clean lines, elegant materials and spaces designed to complement the scale and light offered by the building’s exceptional height. Around the tower, three mansion buildings of 12 to 14 storeys reference Kensington’s Victorian and Edwardian heritage with brick façades, stone-like banding and full-height windows.
Local Area
100 Kensington occupies one of London’s most strategically positioned addresses — equidistant between Kensington High Street and Brompton Road, with the full cultural and lifestyle sweep of West and Central London on the doorstep. Holland Park’s 55 acres of woodland and formal gardens are a short walk north; Kensington Gardens and Hyde Park are equally close. The Design Museum, Leighton House, the Natural History Museum, the V&A and the Royal Albert Hall are all within the immediate catchment. Earl’s Court, Gloucester Road and West Brompton stations connect residents to the City, Canary Wharf and Heathrow with ease — with the Elizabeth line at Paddington reachable in minutes.
Additional Information
- Total Residences (Tower): 129, including 2 duplex penthouses
- Bedrooms: 1, 2 and 3 bedrooms; duplex penthouses
- Price From: £980,000 (1 bed) / £1,205,000 (2 bed) / £1,999,950 (3 bed)
- Height: 109 metres / 29 storeys
- Status: Completing 2026
- Developer: SevenCapital & MARK
- Architect: John McAslan + Partners
- Interior Design: Conran & Partners
- Borough: Royal Borough of Kensington and Chelsea
- Postcode: W14 8PB
- Transport: Earl’s Court, Gloucester Road & West Brompton — all within walking distance; Zone 1
Investment
100 Kensington represents the Royal Borough of Kensington and Chelsea’s most significant new residential development in a generation — a 29-storey tower that cannot be replicated within RBKC’s protected low-rise planning environment. The combination of borough rarity, Conran & Partners specification, Zone 1 connectivity and a price point accessible within the £1M–£2M range makes this one of the strongest value propositions in Prime West London. For buyers seeking a Kensington address with long-term capital upside and immediate lifestyle credentials, further investment detail is available on request.
