The Private Register

Many of London's finest homes never reach the market

They change hands quietly, between owners, developers and the advisors they trust. Join the register and be first to hear of the ones that match your brief.

Join the private registerHow it works
Park Modern, W2 · £42,000,000
I
Share your brief once

Areas, size, must-haves and budget. Five minutes, and nothing more to fill in later.

II
Hear first, privately

Off-market and pre-launch homes that match are sent to you before they are shown more widely.

III
View discreetly

Viewings arranged with owners and developers directly, in person or by live video.

“Our focus is the upper tier of the market, where quality, scarcity and long-term value define every opportunity.”

Prime by Piccadilly Estates

£1M+Our focus: the upper tier of the UK and international market
120+Prime developments represented across the UK and internationally
100+International clients advised across four continents
50+Trusted developer relationships, direct and via Savills

Membership is free

Join the private register

Tell us what you are looking for. You'll hear only about homes that fit, never a mailing list.

  • Homes from £1.5M across prime London
  • Matched alerts by area, size and budget
  • Leave the register at any time

Your brief

Select as many as you like.

Handled personally by a Prime advisor. We never share your details.

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